The challenge
An in-house studio that cost ₹38L/month and still could not keep up with Meta’s creative-fatigue cadence.
Our approach
We replaced the studio with a rotating panel of 30 creators/month producing 12 briefs weekly. Each brief ships in 72 hours from approval to whitelisted ad. A shared Notion OS keeps briefs, cuts and performance data in one place.
360
UGC assets
-71%
Content $
11x
ROAS
Outcome
360 unique UGC assets per quarter. Content cost per asset down 71%. Blended ROAS climbed from 4.1x to 11x within two quarters.
— Next case study
Dev • 2025
Orbit SaaS
Product launch film + website