The challenge
A South India D2C brand plateaued at ₹3Cr/month with a ceiling on Meta efficiency.
Our approach
We restructured accounts into three objective buckets, introduced Meta’s Advantage+ shopping campaigns with first-party CAPI and ran a creative sprint of 20 variants/week across Reels, static and UGC.
₹10Cr
Monthly GMV
5.2x
ROAS
+210%
YoY
Outcome
Scaled to ₹10Cr/month in seven months. Blended ROAS 5.2x — up from 3.6x. Share-of-voice in the category doubled.
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Content • 2025
Lumen Reels
A 30-day Reels sprint